Colour psychology in interior design: is it backed by science? Or is it all a fluffy myth? The answer is rather complex and you are going to be surprised.
Discover what science has to say about colour psychology. Including the known facts and the biggest myths out there. If you’re looking for the truth, carry on reading.
What is colour psychology in interior design?
I’m sure you’ve heard about colour psychology. You’ve read a few blog posts, listened to podcasts, or even read a book about it. It’s a red hot topic for sure! It seems the number of colour psychology interiors experts have multiplied over the last few years, which reflects there’s a genuine interest in the field. But what do we know about it?
Colour psychology is the new science that tries to explain how colour affects people and their behaviour. In the interior design sphere, it relates to the colours you pick to decorate your home — from walls to accessories — and how they can influence you.
Many will try to say it’s an ancient science. However, this highlights one of the biggest confusions surrounding it: colour psychology is not the same as colour culture. There are a myriad cultural associations linked to colours all around the world.
Only in the last two decades colour psychology has been studied under rigorous scientific standards. Before that, it was a collection of anecdotes, personal bias, and poorly executed experiments. So, if it was a human, the science of colour psychology would be 4 hours old max.
The truths about colour psychology
There have been fascinating discoveries about colour psychology recently. First, we have to take a step back from the interior design world and have a look at how colours can influence other aspects of our lives.
Below you will find the “truths” about colour psychology. These are findings that have been supported by several studies, as reviewed by A. J. Elliot (2015). Note: each of these “truths” is also contradicted by a smaller number of studies — yep, that’s as solid as colour psychology gets!
- Humans are faster at spotting red targets compared to other colours
- Performing tasks under blue light leads to greater self-reported alertness and performance
- Wearing red improves performance in sport competitions
- Seeing the colour red before a challenging intelligence test decreases performance
- Men wearing red appear more dominant
- Seeing the colour red before a challenging intelligence test increases caution and avoidance
- Straight men rate women wearing red as more attractive
- Blue stores or logos appear to be more trustworthy
- Eating on a red plate has been shown to decrease food intake
Even though this list is likely to expand over time, this is as far as it goes right now. There are many more isolated studies on colour psychology. But a headline-grabbing study doesn’t have much weight unless other experiments support its findings. That’s how science works. We need more research.
By the way, if you want to read more, A. J. Elliot published a revised review in 2018.
The myths about colour psychology in interior design
I’m not sure if you’re ready for this. This is the Matrix moment when Neo is offered two pills. The red pill leads to an unpleasant truth. On the other hand, the blue pill lets you live in blissful ignorance. The red pill is going to be hard to digest because it challenges your beliefs.
Are you ready? *Takes red pill*
Here’s what R. B. Tofle (2004)[PDF] found following a comprehensive review of the available studies. It’s interesting to mention the review was commissioned to study the effects of colour psychology in interior design (particularly healthcare settings).
1. Colours are linked to specific emotions: FALSE
Ouch! This one hurts. As Tofle puts it, “colours do not contain any inherent emotional triggers. Emotional responses to colours are caused by culturally learned associations and by the physiological and psychological makeup of people.”
The good news is colours can influence you. But it’s the meaning we give to colours that can affect your mood in certain ways, not the colour itself.
You can’t prescribe colours to influence people’s emotional and mental state or their behaviour. Tofle adds: “spaces do not become ‘active’, ‘relaxing’, or ‘contemplative’ only because of their specified color.”
2. Colours have a direct impact on your health or well-being: FALSE
There is not enough evidence to suggest painting walls in certain colours will have a positive impact on your health or well-being. For example, painting a room blue will not necessarily lower your blood pressure or help you recover from an illness.
3. Warm colours make walls advance and cool colours make them recede: FALSE
It turns out some colour combinations can make a space feel bigger or smaller. This is not because of the colours themselves, but their brightness and contrast. The design rule that links warm/cool colours and spaciousness has not been proven.
4. Universal colour psychology guidelines can be used to design spaces: FALSE
Have you seen those Colour Psychology in Interior Design infographics on Pinterest? Black means sophistication, yellow means joy, etc. Again, all of them are cultural associations, biased by the person who created them.
We all have personal experiences with colour and grow up in diverse cultures. Therefore, we can’t just wrap it all up into a guide knowing people will react to colours in different ways. No universal science-backed guide exists for colour psychology in interior design.
5. The psychological effects of colour are long-lasting: FALSE
We don’t know how long the psychological effects of colour last. It could be minutes, days, months or years. Perhaps there’s an adaptation process, as some studies suggest, where these effects fade.
Could any of these become a “truth” one day? Maybe. But we can’t just assume it with fancy PR-friendly colour theories. We have to prove them and let the scientific community scrutinise and replicate the experiments. And, there is not enough evidence to support any of the points above right now.
Wait! I’m struggling to digest all this…
I’m with you. When I started studying the science of well-being and interiors, I wasn’t expecting to find this. Tofle and her team were also disappointed, as all they wanted was to gather the evidence and come up with a pretty colour guide. It turns out there’s not much to gather.
As she puts it (rather bluntly): “the popular press and the design community have promoted the oversimplification of the psychological responses to color. Many authors of guidelines tend to make sweeping statements that are supported by myths or personal beliefs.”
And I get it.
We are very good at giving external factors, such as colour, more importance than what they deserve. That’s because we’re desperate for meaning. Desperate to find answers that align with our beliefs. And we’re also masters at blocking everything that may not be so “convenient”.
But this is science, my friends. We can’t pick the colour psychology studies we like, as the media and the design community have done to date. It’s time to wake up.
Colour psychology in interior design: how to decorate
Now we know the “truths” and myths about colour psychology in interior design we can take action. Knowledge is power and the fog has lifted. Remember, colours still can boost your mood! You just need to find your own “happy colours.” So, how do you do it? How do you find those colours? It’s easy.
Simply decorate with the colours you like and resonate with you. Instead of seeking approval and validation from someone else’s idea of what colours should make you feel.
Each one of us has a unique colour psychology infographic in our heads. It may not be immediately obvious but look around your home and your wardrobe. You may find clues that will help you complete your own colour guide. Find fresh inspiration and open your mind to new colours. Feel free to experiment through trial and error — let the colours come to you!
It’s clear we give colour psychology in interior design too much importance. It’s worth exploring the colours you like and avoiding those you don’t. But that’s what interior design does anyway. Colour psychology is exciting. However, scientists agree it shouldn’t be the main consideration for interior design… just yet.
What about the colour psychology experts?
Colour experts have a deep understanding of colour and its meaning in our culture. A good colour expert will use their knowledge, not to specify colours for certain behaviours, but to guide you. To help you find the best colours for you based on your individual preferences and cultural environment.
Further reading: BBC Future – Medical Myths: do colours really warp our behaviour?
What do you think?
Okay, that was an intense blog post! Colour psychology in interior design is fascinating. And, as you can see, it has just started. I look forward to where this new science will take us. I promise I will be there for you to separate the facts from the myths.
What are your thoughts about colour psychology? Let me know in the comments below!
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